Isabella’s Cake & Food Shop seating 50 was opened in August of 2008 in the leafy suburb of Groenkloof Pretoria. It wasn’t exactly easy to locate, but that was the craziness and I believe, the success of the concept! I wanted to challenge myself to create a special, cozy little eatery by making sure that each and every person left my place with a story to tell. Relying on pass by trade wasn’t what I had in mind. The entire concept was designed as a destination find…. Once you heard about it, you had to find it and once you had gone so far…. You were hooked! I was looking for a certain clientele, one who appreciates the finer things in life. Thereafter a second store seating 110 was opened in September 2010 in the area of Waterkloof Pretoria. Isabella’s currently has 9 shops and we are opening a further two sites in 2013. Keep an eye out for our one-of-a-kind Petite store now open in Pretoria!
COCO CHANEL said; In order to be irreplaceable one must always be different. She also said; A woman who doesn’t wear perfume has no future. – Anelda
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“May today there be peace within. May you trust that you are exactly where you are meant to be. May you not forget the infinite possibilities that are born of faith in yourself and others. May you use the gifts that you have received, and pass on the love that has been given to you. May you be content with yourself just the way you are. Let this knowledge settle into your bones, and allow your soul the freedom to sing, dance, praise and love. It is there for each and everyone of us.”
